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monopoly power and government regulations and expenditures. Prerequisite: two years of
algebra in high school. (Social Science)

111. Introduction to Business
This course introduces a core business function such as marketing, operations, talent
management, or information systems. The course will illustrate relevant social science theory in
the context of business practice. The specific area of business will depend on the faculty


121. Data Visualization
This course enables students to see stories in numbers. Students will work with business and
economic data, students will identify central tendencies and patterns of dispersions. They will
learn methods of exploring data and effectively communicating insights through appropriate

graphical presentation.

151. Financial Accounting
This course provides guidance in how to use accounting reports for financial analysis. The
primary objective of this course is to understand and analyze financial statements including
Balance Sheets, Income Statements, Statement of Cash Flows, and Statement of Retained
Earnings. Objectives of financial accounting rather than bookkeeping techniques.

206. Bonds, Mortgages, and Their Derivatives
Fixed income (debt) securities account for about two thirds of the market value of all securities
that are outstanding in the world. This course focuses on various types of debt securities and
their markets, and in turn develops tools for the valuation and management of these securities
and the interest rate risk associated with them. Additional topics include yield curve analysis,
fixed income portfolio management, and immunization strategies. Alternate years.

208. Health Economics
Examination of the structure and financing of the U.S. health care system, including
government programs, employer sponsored programs, and the individual insurance market.
Students will apply economic reasoning to contemporary issues involving the organization, cost,
and distribution of resources in the health sector. The course will focus primarily on healthcare
in the United States but will include coverage of other nations as well. Alternate years. (Social


210. Introduction to Financial Management
This course provides a basic understanding of business finance from the company’s perspective.
The primary objective of this course is to introduce basic financial concepts and decision-
making techniques, and applications in financing and investment decisions in a corporation.
Focus on two major areas of corporate finance: corporate investing (capital budgeting) and

financing (capital structure) activities. Prerequisite: ECB 151. (Social Science)

212. Social Networks
In a tech savvy society, personal and business relationships often originate on-line. Computer-
mediated relationships are typically represented as networks. This course introduces the science
of networks, integrating ideas from sociology, economics, and mathematics. We will learn how
to identify important people and relationships within a social network. We will also learn how to
predict the formation of new links among members of a social network. The course also explores
how information and economic behavior, such as viral marketing ads, travel across a network.

Cornell College 2016-17 Academic Catalogue                                                    105
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