Berry Center Sponsored Courses

2009-10: ECB 9-266 (Block 9): International Marketing Laurel Anderson, Associate Professor of Marketing at Arizona State University will be teaching a course that explores the marketing management decisions, techniques and strategies needed to apply the marketing concept to global and international markets. There will be an emphasis on understanding a country’s cultural and environmental impact on the marketing plan is emphasized, as well as competing in markets of various cultures. Consumerism, developing countries, business ethics and current economic and marketing issues are examined. New product, branding and marketing communication decisions are especially highlighted. Prerequisites: ECB 151, and either ECB 101 or ECB 102

2008-09: Blueberry Study in Uruguay Cornell President Les Garner joined two students in Uruguay, serving as their advisor as they got straight to the heart of the economic and political factors that shape the business of blueberries, from growing to marketing to exporting.  Read More

2007-08: Entrepreneurship Professor Eric Carlson from the University of Santa Clara taught a Berry Center-sponsored business enrichment course, "Entrepreneurship". This course introduced students to basic economic and managerial theories, and principles of innovation and entrepreneurship, with an emphasis on social benefit entrepreneurship (innovating on behalf of the poor).  Read More