Keep it simple*

  • Less content is easier to manage and more user friendly.
  • Content should be traced to specific goals.
  • Follow our web editorial calendar to keep your content from going stale. 

*Ideas inspired by Content Strategy for the Web, Second Edition by Kristina Halvorson and Melissa Rach.

Web editorial calendar

Summer review

June | July | August

  • Double check faculty/staff references and update as needed (title changes, different responsibilities, new faculty/staff, departing faculty/staff). 
  • Place your request for new photography with the Office of Marketing and Communications (OMC) so new photos can be scheduled/gathered throughout the upcoming year.
  • Update stats, programs, events info that changes yearly.

Fall review

September | October | November

  • Proof content for broken links, grammar and mechanics, misspelled words. You can ask OMC to run a report on your content to find these issues for you. 
  • Review digital documents (PDFs, Word docs, etc.) and make sure they are updated and accessible to Section 508 guidelines. 

Winter review

December | January | February

  • Review overall content flow; ask students to navigate your site content and get feedback. What's not necessary? What is missing (if anything)?
  • Review the copy on your pages. Is it accurate? Is it concise? Is it scannable? Update as needed.

Spring review

March | April | May

  • Remove outdated content (image files, unused folders in the CMS, unpublished content, content that should be archived) and/or pages. Use the relationships tab in the CMS to view what pages might still be linking to anything you want to remove so you can prevent a broken link from occurring elsewhere on the site by having that link changed or removed.