Keep it simple*

  • Less content is easier to manage and more user friendly.
  • Content should be traced to specific goals.
  • Follow our web editorial calendar to keep your content from going stale. 

*Ideas inspired by Content Strategy for the Web, Second Edition by Kristina Halvorson and Melissa Rach.

Web editorial calendar

Summer review

June | July | August

  • Double check faculty and staff references and update as needed (title changes, different responsibilities, new faculty and staff, departing faculty and staff). 
  • Place your request for new photography with the Office of Marketing and Communications (OMC) so new photos can be scheduled/gathered throughout the upcoming year.
  • Update stats, programs, events info that changes yearly.

Fall review

September | October | November

  • Proof content for broken links, grammar and mechanics, misspelled words. You can ask OMC to run a report on your content to find these issues for you. 
  • Review digital documents (PDFs, Word docs, etc.) and make sure they are updated and accessible to Section 508 guidelines. 

Winter review

December | January | February

  • Review overall content flow; ask students to navigate your site content and get feedback. What's not necessary? What is missing (if anything)?
  • Review the copy on your pages. Is it accurate? Is it concise? Is it scannable? Update as needed.

Spring review

March | April | May

  • Remove outdated content (image files, unused folders in the CMS, unpublished content, content that should be archived) and pages. Use the relationships tab in the CMS to view what pages might still be linking to anything you want to remove so you can prevent a broken link from occurring elsewhere on the site by having that link changed or removed.