Reviewing Your Web Content & Tips
Keep it simple*
- Less content is easier to manage and more user friendly.
- Content should be traced to specific goals.
- Follow our web editorial calendar to keep your content from going stale.
*Ideas inspired by Content Strategy for the Web, Second Edition by Kristina Halvorson and Melissa Rach.
Web editorial calendar
June | July | August
- Double check faculty/staff references and update as needed (title changes, different responsibilities, new faculty/staff, departing faculty/staff).
- Place your request for new photography with the Office of Marketing and Communications (OMC) so new photos can be scheduled/gathered throughout the upcoming year.
- Update stats, programs, events info that changes yearly.
September | October | November
- Proof content for broken links, grammar and mechanics, misspelled words. You can ask OMC to run a report on your content to find these issues for you.
- Review digital documents (PDFs, Word docs, etc.) and make sure they are updated and accessible to Section 508 guidelines.
December | January | February
- Review overall content flow; ask students to navigate your site content and get feedback. What's not necessary? What is missing (if anything)?
- Review the copy on your pages. Is it accurate? Is it concise? Is it scannable? Update as needed.
March | April | May
- Remove outdated content (image files, unused folders in the CMS, unpublished content, content that should be archived) and/or pages. Use the relationships tab in the CMS to view what pages might still be linking to anything you want to remove so you can prevent a broken link from occurring elsewhere on the site by having that link changed or removed.