Planning & Advertising Your Event
Resources for faculty and staff
There are a number of steps in making your event successful. This page outlines typical steps and provides links to a number of campus resources related to event planning.
Note that the Office of Marketing and Communications does not typically coordinate events or create promotional materials. However, we do promote more significant events electronically through the weekly campus newsletter and social media. The easiest way for us to learn about your event is by placing it on the master calendar as early as possible.
Resources for students
Student groups and their advisors may find additional resources for event planning and advertising on the Student Activities site.
Event planning checklist
Step 1: Reserve a space
Step 2: Describe your event
Develop a brief (50-75 words) description of your event, including a contact name and email address. Also include a link to more information or a registration form, if available.
Step 3: Add your event to the calendar
Submit your event to the master calendar as far in advance as possible, marked as “public.” We will review your posting prior to approving it for display on the master calendar, and we reserve the right to edit for grammar, style, length, etc. All events approved for the master calendar will be published automatically in the events listings on the faculty/staff and student gateways.
Step 4: Promote your event on campus
There are a variety of avenues for displaying or distributing promotional materials on campus. You may also consider social media channels managed by student groups or offices.
- Campus newsletter, published each Wednesday; submissions due 4:30 p.m. Mondays to email@example.com
- Residence hall flyer policy
- Thomas Commons banner and flyer policy
- Thomas Commons digital wall, Hilltop Cafe table tents, Twitter posts, and Student Gateway ads
Step 5: Promote your event beyond campus
In most cases, event publicity should be limited to campus. If you would like to publicize your event off campus, please complete a marketing project request and we will help determine appropriate strategies.