Lesson Plan 9/10

Teacher Name: Adrienne Stackwell

 Class: Introduction to Marketing Grade Level: 11/12

 Unit Title: Advertising and Culture

 Lesson Title: Presentation of Advertisements

Lesson Purpose and Rationale:

The end of our unit is here, and it is now time for the students to present their ad campaigns to the class. The purpose of this assignment is to give the students some idea of what it is like to put together a successful ad campaign while taking into consideration the other variables and tools that were presented during the unit. I believe that the direct experience of creating their own ad campaign is extremely beneficial to truly learning how advertising functions in the business environment and in our society.

National Content Area Standards Met:

Foundations of Marketing : This standard is met because this lesson emphasizes the recognition of the customer-oriented nature of marketing through the creation of the student’s very own ad campaign. This ad campaign requires the knowledge and application of marketing and advertising basics in order to create a successful campaign.

 Consumers and Their Behavior: This standard is met because the student must take consumers and their behavior into consideration when creating the ad campaign. This acknowledgement of consumer’s tastes is essential to the success of an advertising campaign.

Daily Objectives:

-Students will work and cooperate together in groups to present their advertising campaigns.

-Students will present their ad campaigns to the class in their assigned groups.

-Students will respect their peers during their presentations and throughout the rest of the presentations.

Materials needed:

Schema:

Students should be prepared with the information that has been presented to them throughout the unit in order to fully understand their classmate’s ad campaigns.

Lesson:

Launch (Introduction): (5 minutes)

• Favorite part of the class

-Go around the room and have everyone list one thing they enjoyed the most during this unit.

Agenda/Procedure:

1. Listen and grade presentations by each group. Each presentation should take roughly 15 minutes to complete. (45 minutes) I believe that it is important for students to present their work in front of their peers for a number of reasons. One being that it improves public speaking skills. It also allows the students to evaluate their work in comparison to their peers.

Assessment:

Diagnostic: This assessment will be completed by going around the room at the beginning of class and having the students state their favorite part of the class.

 Formative: This assessment will be completed by evaluating the presentations during the class period.

 Summative: This assessment will be completed by the final grading of their projects/presentations.

 Summary:

Finish the class period by previewing the next unit and congratulating the students on a wonderful unit.