Live Business Cases
In several business courses, ECB faculty members use the case method of teaching. In business cases, classroom problems reflect the close details of actual situations facing managers. Students are encouraged to place themselves in the shoes of the decision-maker, to mentally simulate the problem at hand. Then, often in collaborative groups, students work toward careful articulation of the particular problem, then put forward and evaluate alternative ways of resolving it. Business cases often come from established libraries of cases such as those provided by the Harvard Business School.
At Cornell, we extend the case method to engage students in addressing live business problems in collaboration with Cornell alumni and business leaders in the Iowa City-Cedar Rapids area. After receiving a written description of the problem, students visit the business site and have extended discussions with their business contacts, develop unique solutions, and conclude with on-campus presentations to the business leaders.
Firms that have recently worked on live cases with Professor Hejeebu’s class include: ACT, Inc., Van Meter Industrial, General Mills, CSRT, and Artifact Software.