Video transcript

“Creative Futures”—with this program, Cornell College's Berry Center for Economics, Business, and Public Policy is helping students discover and prepare for the opportunities that await them after graduation.

We are engaging with alumni on campus and at their places of work. We are learning how organizations make decisions. We are meeting entrepreneurs and launching our own enterprises.

Here you see us on some of our recent outings.

No matter what your aspirations are, every one of you will work with teammates to meet the needs of other people. You will face the challenge of using limited resources to maximum effect. That's business! Your initiative and leadership will determine your personal success and the success of the corporations, non-profit organizations, public agencies, and professional practices in which you invest your talents. You might pursue a career in the arts or in social services. You might choose a technical field. Your might seek work that enables you to help people directly. Creative Futures is for students who are studying music, international relations, English, and mathematics, as well as economics—these are a few examples of our current students' major courses of study.

  • We ask the students who enroll in our Creative Futures program to complete our course in entrepreneurship or an internship.
  • We ask students to participate in Enactus, the organization for young entrepreneurs.
  • We ask them to take advantage of workshops that familiarize them with the challenges and tools of business.
  • Finally, we help students develop a portfolio of their own work.

Where have we been this year?

We met an alumna who supports teachers of children with special needs by writing software for Iowa's Grant Wood Area Education Agency. An alumnus welcomed to his firm in Madison, Wisconsin. He and his colleagues have designed interactive kiosks that General Electric is using to market its medical imaging instruments. An alumnus described his studies of public policies at one of the leading think tanks in Washington, DC. A retired general explained how the armed forces are adapting to smaller budgets.

The leader of a group at GE Capital highlighted opportunities to find ways to serve customers better by analyzing voluminous data. From the director of the Iowa Quality Center, we heard how businesses measure and continuously improve the quality of their services. We saw newly invented equipment for charging electric cars at a French company's research and development center in Cedar Rapids. The engineers who designed the energy-saving features of the city's new public library walked us through their award-winning building. In a visit to their shared office space, we learned how startup companies in Iowa City keep costs low.

In Chicago, one remarkable woman gave us an example of entrepreneurship in the public sector at her high-performing charter school. Another remarkable woman's success in renovating storefronts, building a public garden, and bring the arts to her neighborhood gave us an example of entrepreneurship in the non-profit sector. As you can see, we enjoyed one anothers' company—and some good meals—along the way. The Berry Center wants to help you complement the work you do in classrooms and laboratories with experiential learning.

We invite you to join us!