Entrepreneurship 2008

In Block 8 of the 2007-2008 academic year, Professor Eric Carlson from the University of Santa Clara taught a Berry Center-sponsored business enrichment course, "Entrepreneurship".  This course introduced students to basic economic and managerial theories, and principles of innovation and entrepreneurship, with an emphasis on social benefit entrepreneurship (innovating on behalf of the poor). 

The course examined three forms of entrepreneurship:

  • entrepreneurship within the informal economy
  • entrepreneurship within multi-national corporations
  • “start-up” entrepreneurship
Students utilized case studies to understand the general principles of entrepreneurship and to examine the economic environments that are conducive to the different forms of entrepreneurship.  For a final project, students made group presentations on case studies of successful social benefit enterprises.
 
Eric Carlson 

Student Perspectives

"This course took us from the technical theories taught in other courses to key real-world application. I learned what it takes to create a financially and socially sustainable business once I leave the academic world and get ready to start a company of my own. By giving us insight into the operations of some of the smallest businesses in the informal economy all the way up to the largest corporations, this course provided an invaluable supplement to the curriculum. I especially enjoyed looking at case studies and extracting the business plan, which required us to work in a team and conduct a deep analysis, much like we will need to in our post-Cornell careers."-- Caitlin Ewing '09

"The Entrepreneurship class was something that I was introduced to through conversation and I felt it would be a great class to take because of my future career goals in having my own non-profit business working with poetry.  It was great to receive information about entrepreneurship and how to get started.  I really enjoyed the class and I'm grateful that I had a chance to be a part of something that allowed me to expand my knowledge." -- Heather Roberts '09